LETTUCE ENTERTAIN YOU ENTERPRISES

The Chicago-based restaurant group Lettuce Entertain You Enterprises came to our GTMA professionals for assistance with developing an organized internal marketing structure, setting a cohesive social media strategy, and launching a campaign for a new premium brand.
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Chicago-based restaurant group.

Services Provided
  • lead generation
  • social advertising
  • web design
  • photography
  • printing

LEYE.

Lettuce Entertain You Enterprises has 120+ locations with 6,000 employees across 15 divisions and 35 different marketers working for those different divisions. When they came to GTMA, there was a huge need to centralize marketing under a single leader and create a process that utilizes the scale of the business to propel their 50 different restaurant brands forward.

 

 

Services Provided:

  • CONTENT CREATION
  • DIGITAL MARKETING TRAINING
  • SOCIAL MEDIA CONSULTING
  • SOCIAL MEDIA INFLUENCER PROGRAM CREATION
  • WEBSITE STRATEGY + DEVELOPMENT

RPM RESTAURANTS.

RPM Restaurants, LEYE’s newest addition at the time with partners Bill and Giuliana Rancic, needed marketing support and a social media strategy for the big launch.

 

 

RPM’s Success:

RPM Restaurants brought in $2M/month in revenue within the first 6 weeks of the launch.

 

LEYE SUCCESS.

We helped launch a unified brand website under LEYE and curated social posts generated by the marketing team for restaurant brands like:
RPM
M Burger
Osteria Via Stato
Naoki Sushi
Ramen San
Dance Studio
Joe’s Seafood, Prime Steak, & Stone Crab
Shaw’s Crab House
…and LOTS more!

Building a Fan Base.

From zero to 50,000+ followers for RPM SteakRPM ItalianLettuce Entertain YouEiffel Tower RestaurantM Burger, Studio Paris (Now Dance Studio).

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SERVICES PROVIDED:

  • CONTENT CREATION
  • DIGITAL MARKETING TRAINING
  • SOCIAL MEDIA CONSULTING
  • SOCIAL MEDIA INFLUENCER PROGRAM CREATION
  • WEBSITE STRATEGY + DEVELOPMENT
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