Lettuce Entertain You Enterprises has 120+ locations with 6,000 employees across 15 divisions and 35 different marketers working for those different divisions. When they came to GTMA, there was a huge need to centralize marketing under a single leader and create a process that utilizes the scale of the business to propel their 50 different restaurant brands forward.
Services Provided:
RPM Restaurants, LEYE’s newest addition at the time with partners Bill and Giuliana Rancic, needed marketing support and a social media strategy for the big launch.
RPM’s Success:
RPM Restaurants brought in $2M/month in revenue within the first 6 weeks of the launch.
We helped launch a unified brand website under LEYE and curated social posts generated by the marketing team for restaurant brands like:
RPM
M Burger
Osteria Via Stato
Naoki Sushi
Ramen San
Dance Studio
Joe’s Seafood, Prime Steak, & Stone Crab
Shaw’s Crab House
…and LOTS more!
From zero to 50,000+ followers for RPM Steak, RPM Italian, Lettuce Entertain You, Eiffel Tower Restaurant, M Burger, Studio Paris (Now Dance Studio).
