We created a lifestyle look for the Dinerstein’s Sterling properties which painted a full picture for prospective student renters combining amenities, location, and atmosphere. These student housing communities were just about as fun to shoot as they look!
The website incorporates a refined design, a user friendly experience and a focus on Dinerstein’s innovative approach to developing multifamily communities.
Dinerstein had a story to tell that heavily involved social media, and they sought GTMA to help tell it!. Student properties at the Sterling communities had enormous potential for social media activity, which GTMA leveraged right away, creating a social story for each individual community with student events, pool parties, viral content, and online buzz.
We provided the Dinerstein portfolio with multi-faceted campaigns bringing each property to life on social media, and the results are remarkable. Nearly 20% of Facebook engagements lead to conversions on the website, meaning more people coming to these communities to find homes. Whether we’re creating sleek storytelling for the Millennium lease-ups or Sterling’s student-focused engagement, the partnership between Dinerstein and our team at GTMA has built excitement for the unique story the Dinerstein portfolio exemplifies nationwide.
“I enjoy working with the GTMA team as they are one of the most creative, responsive, and innovative groups I have had the pleasure to partner with. My expectations have been exceeded with the delivery of our new property websites and corporate company website so I look forward to a continued partnership and confident in their team and end product.”
Director, Dinerstein National Marketing