Client Feedback
During our case study, we watched the first four months of the campaign (January – April of 2019) and 11 sales can be attributed directly to GTMA. From then on traffic continued to increase and the community sold out months in advance of its target date of October 2019.
Have there been any noticeable changes in the frequency of sales when GTMA began working on the CONTOUR campaign?
“From January 2019 – May 2019 we had 452 new prospects. This is much higher than the 5 months before this (327 prospects).”
Does the onsite sales team have any feedback on the quantity and/or quality of leads since the start of the campaign?
“They say that the leads that are coming through Facebook are very well qualified. Sometimes sales gallery visitors expect pricing to be lower. We are okay with this as we want to get the prospect in the sales gallery so that the sales team can talk with them and give their pitch. Also important that our ads are self-qualifying and including pricing.”
Online Ad Leads: 74 leads
Facebook Leads: 50 leads
Instagram Leads: 16 leads
What can GTMA improve on in either the onboarding process, reporting, and/or the management of the campaign?
All Traffic
1/23/19 – 5/28/19 (compared to the previous period)
128% increase in New Users
129% increase in Page Views
350% increase in Display traffic
108% increase in Direct traffic
GTMA campaigns have brought in 100 contact form submissions and 67.46% of all new users to the site during the lifetime of the campaign with us.
Custom video content for Social Ads!
Up 128% in New Users | Up 129% in Page Views
Up 350% in Display traffic | Up 108% in Direct traffic
Google CPC: up 337% in new users
100 contact form submissions
Online Ad Leads: 74 leads
Facebook Leads: 40 leads
Instagram Leads: 16 leads
Google CPC
Organic Social
2/19-5/19, compared to the previous period
147 total users brought to the site via organic social and
143 new users brought to the site via boosted posts
Top-performing posts (*most of these were boosted*)
Community Tour – 7,655 people reached, 101 engagements
Residence Spotlight – 7,778 people reached, 133 engagements
View Timelapse – 3,672 people reached, 89 engagements
Camelback Micromoment – 5,049 people reached, 241 engagements (this one was organic!)
Facebook Results
Facebook Leads: 50 leads
Up 161% in New Users
Up 5.5% in Average Session Duration
Up 187% in engagements
Up 525% in impressions
Reached 37,438 average daily users
5 million total impressions
29 engagements per post on average
Instagram Results
92% increase in New Users
35% increase in Average Session Duration
10% increase in Pages per Session
18% increase in Instagram profile clicks since the previous period
531 followers gained
239 average daily impressions on profile
150 new users to site via the Instagram profile button w/ a 39% bounce rate (vs. 32% average for organic traffic, 62% all traffic)
Social Ads
2/19-3/19 (comparing before and after GTMA micro-moments were added)
Facebook Ads (comparing before and after GTMA micro-moments were added)
161% increase in New Users
5.5% increase in Average Session Duration
Instagram Ads (comparing before and after GTMA micromoments were added)
92% increase in New Users
35% increase in Average Session Duration
10% increase in Pages per Session
Top performing creative (All GTMA vis prod):
Organic Traffic
Direct Traffic
Social Ads
2/19-3/19 (comparing before and after GTMA micro-moments were added)