Client Feedback

During our case study, we watched the first four months of the campaign (January – April of 2019) and 11 sales can be attributed directly to GTMA. From then on traffic continued to increase and the community sold out months in advance of its target date of October 2019.

Have there been any noticeable changes in the frequency of sales when GTMA began working on the CONTOUR campaign?

“From January 2019 – May 2019 we had 452 new prospects. This is much higher than the 5 months before this (327 prospects).”

Does the onsite sales team have any feedback on the quantity and/or quality of leads since the start of the campaign?

“They say that the leads that are coming through Facebook are very well qualified. Sometimes sales gallery visitors expect pricing to be lower. We are okay with this as we want to get the prospect in the sales gallery so that the sales team can talk with them and give their pitch. Also important that our ads are self-qualifying and including pricing.”

Online Ad Leads: 74 leads

Facebook Leads: 50 leads

Instagram Leads: 16 leads

What can GTMA improve on in either the onboarding process, reporting, and/or the management of the campaign? 

• The meeting during the kick-off every week was very helpful to get the campaign running.

• Next time I’d recommend we include the sales team in the discussion so that they can describe what they are seeing with the buyers/on the sales floor. We tried! 

• Top recommendations for the online/social campaigns following our monthly call. This is good feedback! We’re on it. 

All Traffic

1/23/19 – 5/28/19 (compared to the previous period) 

128% increase in New Users

129% increase in Page Views

350% increase in Display traffic

108% increase in Direct traffic 

GTMA campaigns have brought in 100 contact form submissions and 67.46% of all new users to the site during the lifetime of the campaign with us.

Custom video content for Social Ads!

dramatic web traffic increase in just 5 months (jan-may 2019)

Up 128% in New Users   |   Up 129% in Page Views

Up 350% in Display traffic   |   Up 108% in Direct traffic

direct sales and numerous online leads from social marketing campaign

7 sales in 4 months directly attributed to gtma

Google CPC: up 337% in new users

100 contact form submissions

Online Ad Leads: 74 leads

Facebook Leads: 40 leads

Instagram Leads: 16 leads

Google CPC

• 337% increase in new users to the site via Google CPC in the first month that GTMA took over the campaign (note: we don’t know how much the budget changed from the previous vendor)

• We found a lot of strategy from keeping an eye on analytics, where conversions were coming from and emphasizing those locations; ex. AZ, CA, IL, and NY

• We updated our ads to match availability keeping our CTR’s high and relevant to our users

• Through analytics we saw interest coming from different in-market audiences; ex. Pilots, doctors, business, etc. and made bid adjustments accordingly

• Paying close attention to all of the data from buyers we were able to stay on top of our relevant audience and keywords

Organic Social

2/19-5/19, compared to the previous period

147 total users brought to the site via organic social and 

143 new users brought to the site via boosted posts 

Instagram

• 18% increase in Instagram profile clicks since the previous period

• 531 followers gained

• 239 average daily impressions on profile

• 150 new users to site via the Instagram profile button w/ a 39% bounce rate (vs. 32% average for organic traffic, 62% all traffic) 

Facebook

• 187% increase in engagements and a 525% increase in impressions 

• 37,438 average daily users reached

• 5 million total impressions

• 29 engagements per post on average

Top-performing posts (*most of these were boosted*)

Community Tour – 7,655 people reached, 101 engagements

Residence Spotlight – 7,778 people reached, 133 engagements

View Timelapse – 3,672 people reached, 89 engagements

Camelback Micromoment – 5,049 people reached, 241 engagements (this one was organic!)

Social Ads 

2/19-3/19 (comparing before and after GTMA micro-moments were added)

• 20% increase in CTR for social ads according to Ads Manager 

Facebook Ads (comparing before and after GTMA micro-moments were added)

161% increase in New Users 

5.5% increase in Average Session Duration

Instagram Ads (comparing before and after GTMA micromoments were added)

92% increase in New Users

35% increase in Average Session Duration 

10% increase in Pages per Session

Top performing creative (All GTMA vis prod):

Organic Traffic

• 53% in New Users, 60% increase in sessions  and 9% decrease in bounce rates in the 5 months GTMA ran the campaign compared to the previous period

• 14% increase in the first month that GTMA took over the campaign and another 10% increase the following month

Direct Traffic

• 107% increase in New Users, 83% increase in sessions in the 5 months GTMA ran the campaign compared to the previous period

• 138% increase in the first month that GTMA took over the campaign

Social Ads 

2/19-3/19 (comparing before and after GTMA micro-moments were added)

• 20% increase in CTR for social ads according to Ads Manager