CANVAS
You don’t have to be a marketing guru to know that most people spend an inordinate amount of time in front of their phones, and that screen time has become increasingly desirable to advertisers. GTMA's Canvas advertising helps clients achieve any objective with a fully customizable digital space on which to build multimedia stories. Canvases open from Facebook ads in NewsFeed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build a beautiful and effective brand and product experiences on mobile.
Within a Canvas, people enjoy moving through digital stories easily. They can swipe through a carousel of images of your property, tilt to view panoramic images and zoom in to view amenities in detail, making the Canvas experience immersive and engaging in a way that mobile sites aren’t. And Canvas uses the same technology that makes photos and videos load quickly on Facebook, so it loads as much as 10 times faster than the standard mobile web. GTMA's own Canvas ad was created to show off the platform's capabilities, which resulted in a successful ad campaign and an IAC award!
