SO, WHY DO I NEED IT?
Why does it matter to "SEO" your digital business listings and brand content? Today's consumers are accustomed to searching online for everything - from driving directions to trending news, product descriptions to personalized advice, and so on. Search engines like Google and Microsoft Bing exist as a living index of everything on the web, and their purpose is to find and retrieve relevant results for each and every search query. SEO work ensures that your business can be found online and be in the consideration set for user searches for your industry, products and services, and geography. Websites should be dynamically growing, changing, and adapting to consumer and market needs. Good SEO work should be an ongoing process too as it adapts and maintains your business online.
COMPETITIVE ANALYSIS + SEO TACTICS.
GTMA offers an expert SEO strategy like no other. Our synergistic approach to search engine optimization integrates several tactics to enhance your organic search results both on and off of your website — including keyword targeting, competitive analysis, content development, copywriting, citation management, social engagement, and influencer relations.
Understanding the needs and expectations of your target audience is the first step in developing a successful and thorough competitive analysis report. By performing extensive market research, we analyze your top competitors and all aspects of their marketing efforts. After measuring and comparing the data, we provide clients with a comprehensive report that includes recommendations in which we use to inform our digital marketing strategies.
Action-based insights gathered from our research and analysis are used by our UI/UX designers and website developers to determine the best user interface, user flows, and CTAs for your website. Effective data-collection also helps our optimizers recognize the best SEO keywords for website copywriting that will drive traffic and help your business stand above the competition on Search Engine Results Pages (SERPs). Tracking, recording, and measuring the data over time allows our SEO team to discover current market trends and provide suggestions for content strategy. As mentioned above, SEO maintenance should be an ongoing process for websites and digital content to adapt to consumer and market needs.
As your SEO experts, we will walk you through the entire process, providing recommendations for your website developers, clear and easy-to-read monthly reporting, and ongoing SEO support.
SEO + REPUTATION: BETTER TOGETHER.
To offer SEO, however, it is imperative to include online reputation management. Like peanut butter and jelly, SEO and reputation marketing services bring out the best in one another.
Initial SEO efforts help to optimize your website and business information listings across the web.
Reputation management takes that one step further by capturing reviews of your business across all major review platforms.
REPUTATION MARKETING.
Reputation management is a marketing effort because it establishes a long-term positive online presence for your brand, which aids in search rankings and provides a connection point from the on-site team to the online information.
We understand that no matter how great a campaign performs, a bad online reputation can quickly rescind the number of qualified leads your marketing strategy pulls in. At GTMA, each SEO service package pairs with our custom "white-glove" reputation marketing service. This includes access to our reputation dashboard and third-party management and responses to dialogue happening online surrounding your brand on all major review platforms.
Google.
Yelp.
Better Business Bureau.
Facebook.
Apartments.com.
Glassdoor.
TripAdvisor.
+ more than 100 other popular review platforms.
Think of us as expert mediators appointed to facilitate a resolution that ultimately benefits your business's reputation. Our team has the opportunity to observe the consumer's concerns, hear the management's side of the story, and then use our objective point of view and success-driven reputation marketing strategy to create an unbiased response on the business's behalf.
Plus, our custom reputation dashboard also provides you with a comparative analysis against your choice of competitors, keyword identification from your incoming reviews, and sentiment analysis tracking.
CURIOUS ABOUT YOUR ONLINE REPUTATION STATUS? WANT TO TAKE OUR REPUTATION MARKETING SERVICES FOR A TEST RUN?
VIEW A REPUTATION SCORE FOR YOUR BUSINESS USING OUR QUICK + EASY SCORECARD GENERATOR TOOL NOW.
Let’s Do It.
WE’VE GOT MAD SKILLS.
HERE ARE A FEW MORE, IF YOU’RE INTERESTED.
Analytics + Analysis.
Guiding clients through the tangled web of digital tools, like Google Analytics. Providing a real-time dashboard followed up by strategic support and transparent monthly reporting.
Brand Development
Developing engaging, unique brand identities using research and competitive in-market analysis to back up our decisions. We build the foundational tools you’ll need to tell your unique story.
Public Relations.
Providing the tools needed for effectively communicating with and leading the public. Data-driven communication plans, content strategies, & campaign messaging that reinforce your company’s value, drive traffic & generate media coverage.
Web Design + Development
Intuitive, responsive, conversion-driven, and purpose-built websites designed to meet objectives & exceed client expectations. Specializing in WordPress, our skilled developers can provide the best website on any CMS platform.
