Reputation Marketing

Talk back is GTMA's reputation management program focused on engaging in the dialogue happening online on and around your brand. What people say about your company online has become the single most important reflection of your company's quality and reliability, and with 82% of millennials seeking online opinions before buying, your online reputation is essential to your business.

Talk back

Your current listings will be claimed and enhanced, new reviews will be presented to you and responded to and you’ll rest easy knowing someone is out there involved in the online chatter. When future residents search for your community, we’ll be there.

Reputation Management Dashboard

Through our dashboard, we communicate directly with Property Managers regarding each specific review and automatically notify clients when a new review is published about your community. The GTMA team will solicit notes and then compose responses for approval by management. Once approved, we post and circle back with reviewers once an issue has been resolved in order to request an updated review from the reviewer in hopes of an increased star rating.

Yelp had a monthly average of 74 million unique users in Q4 2016. If your community is already listed on Yelp with negative reviews, you can bet future renters are reading them and those reviews directly affect buying decisions.

Google Plus

With an estimated 110.7 million international visitors per month and US traffic of 27.7 million visitors over the same period, Google+ can’t be ignored and must be a part of your Reputation Management strategy for your multifamily community.


An estimated 60 million businesses now have a Facebook page and as of the fourth quarter of 2016, Facebook had 1.59 billion monthly active users. Let’s state the obvious, you need to manage your Facebook reputation. According to Facebook, star ratings encourage more people to rate a business, making it eligible to appear in the Newsfeed. This helps readers discover new businesses, while businesses create greater brand awareness.

Apartment Ratings

With 2.4 million unique site visitors and 16+ million page views each month, Apartment Ratings is a force in the world of online apartment reviews. Our team of reputation management specialists is well versed in how to combat the negativity so often found on this platform.



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