Social Media Specialist

JOB SUMMARY

A Social Media Specialist is charged with generating content and supporting marketing strategy using social networks across numerous client accounts. This involves having expertise in all social media best practices and applying them to a client’s business. A successful Social Media Specialist must be an organized marketer, must be able to meet deadlines, and must possess the ability to work independently, but still collaborate within a team environment. This position uses advanced social media knowledge, strong analytical skills, a good eye for visuals, and strong writing and presentation skills to create and execute successful campaigns for clients.

DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Uphold the company’s core values and be an example of GTMA Culture
• Research the social media landscape & target trends for company and client application
• Curate content for, generate content for, schedule content, manage engagement, track, and optimize campaigns across multiple social networks (Pinterest, Facebook, Instagram, Instagram Stories, Google My Business, etc.)
• Build engagement by developing partnerships between the clients and local businesses using client social accounts
• Curate and post content on any social network for multiple clients and maintain the content quality standards of GTMA
• Deliver curated content based on the frequency set by your manager
• Increase engagement on social networks for multiple clients
• Develop an in-depth understanding of each community and the surrounding area
• Manage the transition of accounts from one team member to another
• Contribute to GTMA’s in-house content management tool Gears for each client you manage
• Write keyword-rich, hyper-local blog articles on the client’s behalf
• Monitor and respond to online reputation for clients via social media notifications and messages
• Have a basic understanding of the GTMA Reputation Dashboard
• Work collaboratively with other teams at GTMA (content creation, account services, lead generation) 
• Develop a basic understanding of the GTMA Reporting Dashboard and Google Analytics 

QUALIFICATIONS: 

• Have a working understanding of design tools like Canva and PicMonkey
• Must have a basic understanding of Facebook & Instagram advertising
• Basic understanding of Google Analytics
• A working understanding of G Drive & Dropbox
• Gain a working understanding of the GTMA’s in-house tool Gears
• Gain a basic understanding of the GTMA Reporting Dashboard
• Develop a basic understanding of the GTMA Reputation Management Dashboard

REQUIRED SKILLS

• Personal time management
• Extremely organized
• Attention to detail & problem-solving skills
• Above average communication skills (written and verbal)
• Fluent in English
• Proficient with Apple computers
• Qualified applicants must pass a background check

VISION REQUIREMENTS:

Constant need (33% to 100% of the time) to complete forms; read and review reports, correspondence, and other documents; view computer screen; and frequent need to see small detail for purposes of assisting with the day to day functions of supporting the administrative needs of the company.

HEARING REQUIREMENTS:

Constant need (66% to 100% of the time) to communicate via telephone and in-person with vendors, associates, customers, clients, service personnel and others for the purposes of receiving information or direction.

SPEAKING REQUIREMENTS:

Constant need (66% to 100% of the time) to communicate via telephone and in-person with vendors, associates, customers, clients, service personnel and others for the purposes of providing information, direction or response.

REASONING DEVELOPMENT:

Must be able to apply principles of logical thinking to define problems, collect and disseminate pertinent data/documents, establish facts, draw valid conclusions, and initiate an appropriate course of action.  Must effectively convey ideas, images, and goals to a diverse group of personalities.

WORKING ENVIRONMENT:

This is an in-office position (currently remote due to COVID) so office attendance is required. The daily work is completed indoors, in all weather conditions including but not limited to sunny, rainy, cloudy, smoggy, windy, stormy, muggy, humid, dry, and other.  Indoor work occurs 100% of the time. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

PHYSICAL REQUIREMENTS:

Requires the ability to walk, stand, sit and climb stairs alternatively for the purposes of completing office work.  Approximately 20% of the time spent walking and climbing and 80% sitting.

GTMA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.