SENIOR ACCOUNT SPECIALIST

Job Title: Senior Account Specialist

Reports To: Director of Account Services

FLSA Status: Non-exempt

Pay Range: $20.00 – $22.00/hr

The Senior Account Specialist position is a client relations role that is focused on assisting Account Managers in managing client relationships and campaign strategy. This person is charged with assisting in monitoring the execution of each clients brand, keeping communications with clients timely, and assisting with the marketing strategy across a client base. This involves having an advanced knowledge of digital marketing principles, a complete understanding of what GTMA is capable of, and applying that knowledge to a client’s business. A successful Senior Account Specialist must be an effective communicator and possess the ability to both work in and coordinate a group in a team environment. This role requires a firm knowledge of GTMA’s products, services, and pricing as well as an advanced ability to concurrently prioritize and project manage multiple client initiatives and campaigns.

In addition, they are the “face” of GTMA and will occasionally visit communities, travel to events or in-person pitches. They are charged with being able to grow clients’ understanding of GTMA’s capabilities and thereby grow the business.  

ABOUT US

GTMA is a two-time Inc. 5000 company, a full-stack digital agency, and a creative community focused on culture building and giving back. GTMA started in real estate marketing and the team currently supports a portfolio of hundreds of multi-family, student housing, senior housing, and residential real estate clients across the United States. The agency is also quickly growing a portfolio of clients in spirits, wine, consumer products, SaaS, and hospitality. The goal of the agency is to continue to hone our superior content creation skills and use those capabilities to tell stories for clients that we believe in.

DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

CLIENT FACING COMMUNICATION & PROJECT MANAGEMENT

  • Assist with client relationships by handling external communications and internal project management across the entire agency, including all departments and covering all campaign objectives
  • Assist/take notes/schedule/run reports for kickoff calls, monthly calls, face-to-face meetings, emails, manage second Trello board, run kick-off calls, issue reports, first responder for non-organic clients, and run point for up to 3 clients
  • Assist on project management of creative service projects via Trello (Run point for up-to 3 clients) 
  • Build relationships with clients by establishing consistent communication and developing an in-depth understanding of each client’s campaign objectives and expectations
  • Ensure that client expectations are managed and campaign objectives are agreed upon
  • Ensure that GTMA’s digital marketing strategy is communicated clearly 
  • Work with Team Managers to provide data to back up the success of campaigns to both clients and to other GTMA departments internally
  • Communicate new and updated client leasing promotions and specials (per community) to the appropriate internal GTMA specialties
  • Visit on-site with properties as necessary, meet with property managers or leasing staff when available and discuss: (Accompanied by AM, AE, or Dir.)
    • Campaigns: how they’re doing, any ideas/suggestions/concerns, etc. 
    • Gather valuable data on who is moving in, occupancy rates, etc. in efforts to adjust strategy and/or suggest different GTMA services 
    • Capture photos/video content to assist the campaign as requested from the GTMA team
    • Attend community events when able

PRODUCTS, SERVICES & CROSS-SELL AND UP-SELL

  • Stay up-to-date on all package and pricing updates to GTMA services and products
  • Track potential deals (add-ons, up-sells, cross-sells, etc.) in CRM
  • Consistently inform clients of add-on and/or upgraded products & services by identifying and communicating cross-sell and up-sell opportunities
  • Keep the CRM up-to-date on client relationships, changes in marketing budgets, potential new business, etc.
  • Stay up-to-date on GTMA strategies on each service and consistently assess client campaigns to ensure they are receiving the right services to help achieve their goals
  • Through consistent communication with clients, gather a pulse on the market concerning demand for specific services, emerging technology competitors are providing, trends, etc. 

CAMPAIGN STRATEGY & ANALYSIS

  • Research the digital marketing industry & target trends for company and client application
  • Work collaboratively with all teams at GTMA (Creative Services, Media Strategy, Digital Marketing, SEO, Reputation Marketing, etc.) 
  • Track and communicate each client community’s phase of development and leasing occupancy rate, and adjust campaign strategy accordingly
  • Create materials for client presentations as needed
  • Build organized notes and historical information for the rest of the team regarding each client account (best practices, client profile(s), preferred resources, brand hashtags, etc.)
  • Ensure quality control on all campaigns published on behalf of your clients

QUALIFICATIONS & COMPETENCIES

  • 1+ years in the digital marketing industry required; 2+ years preferred 
  • A 4-year degree in public relations, marketing, communications, data analytics, or statistics; or equivalent work experience
  • Have an advanced understanding of digital marketing best practices including email marketing, all social networks,  blogging, SEO, PPC, visual production, reputation management, and design
  • Have a basic understanding of how websites are built and CMS’s (i.e. Wix, WordPress, and Squarespace)
  • Experience with digital marketing tools (social platforms, CMS, project management systems)
  • Have a functional understanding of Google Analytics and Google Ads and be certified in both
  • Have a functional understanding of Facebook & Instagram advertising
  • Must have customer service and leadership experience
  • Uphold our core values while in the office and contribute positively to our company culture
  • Strong written and verbal communication skills
  • Detail-oriented without losing perspective
  • Superior organizational and project management skills
  • A self-motivated person with an energetic and positive attitude
  • Fresh ideas – we always want to improve our game

REQUIRED SKILLS

  • Personal time management
  • Attention to detail & problem-solving skills
  • Above average communication skills (written and verbal)
  • Fluent in English
  • Valid US drivers license
  • Proficient with Apple computers
  • Qualified applicants must pass a background check

VISION REQUIREMENTS:

Constant need (33% to 100% of the time) to complete forms; read and review reports, correspondence, and other documents; view computer screen; and frequent need to see small detail for purposes of assisting with the day to day functions of supporting the administrative needs of the company.

HEARING REQUIREMENTS:

Constant need (66% to 100% of the time) to communicate via telephone and in person with vendors, associates, customers, clients, service personnel and others for the purposes of receiving information or direction.

SPEAKING REQUIREMENTS:

Constant need (66% to 100% of the time) to communicate via telephone and in person with vendors, associates, customers, clients, service personnel and others for the purposes of providing information, direction or response.

REASONING DEVELOPMENT:

Must be able to apply principles of logical thinking to define problems, collect and disseminate pertinent data/documents, establish facts, draw valid conclusions, and initiate an appropriate course of action.  Must effectively convey ideas, images, and goals to a diverse group of personalities.

WORKING ENVIRONMENT:

This position is fully remote. You will have to agree to and adhere to the company’s remote work policy including safety standards.

GTMA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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Who we are

GTMA is a two-time Inc. 5000 company, a full-stack digital agency, and a creative community focused on culture building and giving back. GTMA started in real estate marketing and the team currently supports a portfolio of hundreds of multi-family, student housing, senior housing, and residential real estate clients across the United States. The agency is also focused on other verticals with a growing portfolio of clients in spirits, wine, and restaurants. The goal of the agency is to continue to hone our superior content creation skills and use those capabilities to tell stories for clients that we believe in.

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