The Account Manager position is a digital marketing role managing client relationships and campaign strategy. This person is charged with overseeing campaign execution and leading marketing strategy across a client base. This involves having an advanced knowledge of digital marketing principles, a complete understanding of what GTMA is capable of, and applying that knowledge to a client’s business. A successful Account Manager must be an effective communicator and possess the ability to both work in and coordinate a group in a team environment. This role requires extensive knowledge of GTMA’s products, services, and pricing as well as an advanced ability to concurrently prioritize andproject manage multiple client initiatives and campaigns.
In addition, they are the “face” of GTMA and will occasionally visit communities, travel to events or in-person pitches. They are charged with being able to grow clients’ understanding of GTMA’s capabilities and thereby grow the business.
GTMA is a two-time Inc. 5000 company, a full-stack digital agency, and a place focused on culture building and giving back. GTMA’s team currently supports a portfolio of hundreds of multi-family, student housing, senior housing, and residential real estate clients across the United States. We are focused on expanding our client base while continuing to innovate within the real estate marketing vertical.
DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
CLIENT FACING COMMUNICATION & PROJECT MANAGEMENT
“Own” client relationships by handling all external communications and internal project management across the entire agency, including all departments and covering all campaign objectives
Run point on kickoff calls, monthly calls, face-to-face meetings, and emails
Run point on project management of creative service projects via Trello
Build relationships with clients by establishing consistent communication and developing an in-depth understanding of each client’s campaign objectives and expectations
Ensure that client expectations are managed and campaign objectives are agreed upon
Ensure that GTMA’s digital marketing strategy is communicated clearly
Work with Team Managers to provide data to back up the success of campaigns to both clients and to other GTMA departments internally
Communicate new and updated client leasing promotions and specials (per community) to the appropriate internal GTMA specialties
Visit on-site with properties as necessary, meet with property managers or leasing staff when available and discuss:
Campaigns: how they’re doing, any ideas/suggestions/concerns, etc.
Gather valuable data on who is moving in, occupancy rates, etc. in efforts to adjust strategy and/or suggest different GTMA services
Capture photos/video content to assist the campaign as requested from the GTMA team
Attend community events when able
PRODUCTS, SERVICES & CROSS-SELL AND UP-SELL
Stay up-to-date on all package and pricing updates to GTMA services and products
Track potential deals (add-ons, up-sells, cross-sells, etc.) in CRM
Consistently inform clients of add-on and/or upgraded products & services by identifying and communicating cross-sell and up-sell opportunities
Keep the CRM up-to-date on client relationships, changes in marketing budgets, potential new business, etc.
Stay up-to-date on GTMA strategies on each service and consistently assess client campaigns to ensure they are receiving the right services to help achieve their goals
Through consistent communication with clients, gather a pulse on the market concerning demand for specific services, emerging technology competitors are providing, trends, etc.
CAMPAIGN STRATEGY & ANALYSIS
Research the digital marketing industry & target trends for company and client application
Work collaboratively with all teams at GTMA (Vis Prod, Media Strategy, Digital Marketing, SEO, Reputation Marketing, etc.)
Track and communicate each client community’s phase of development and leasing occupancy rate, and adjust campaign strategy accordingly
Create materials for client presentations as needed
Build organized notes and historical information for the rest of the team regarding each client account (best practices, client profile(s), preferred resources, brand hashtags, etc.)
Ensure quality control on all campaigns published on behalf of your clients
QUALIFICATIONS & COMPETENCIES
4+ years in the digital marketing industry preferred, 2+ years required
A 4-year degree in public relations, marketing, communications, data analytics, or statistics
Have an advanced understanding of digital marketing best practices including email marketing, all social networks, blogging, SEO, PPC, visual production, reputation management, and design
Have a basic understanding of how websites are built and CMS’s (i.e. Wix, WordPress, and Squarespace)
Experience with digital marketing tools (social platforms, CMS, project management systems)
Have a functional understanding of Google Analytics and Google Ads and be certified in both
Have a functional understanding of Facebook & Instagram advertising
Must have customer service and leadership experience
Uphold our core values while in the office and contribute positively to our company culture
Strong written and verbal communication skills
Detail-oriented without losing perspective
Superior organizational and project management skills
A self-motivated person with an energetic and positive attitude
Fresh ideas – we always want to improve our game
Personal time management
Attention to detail & problem-solving skills
Above average communication skills (written and verbal)
Fluent in English
Proficient with Apple computers
Qualified applicants must pass a background check
Constant need (33% to 100% of the time) to complete forms; read and review reports, correspondence, and other documents; view computer screen; and frequent need to see small detail for purposes of assisting with the day to day functions of supporting the administrative needs of the company.
Constant need (66% to 100% of the time) to communicate via telephone and in person with vendors, associates, customers, clients, service personnel and others for the purposes of receiving information or direction.
Constant need (66% to 100% of the time) to communicate via telephone and in person with vendors, associates, customers, clients, service personnel and others for the purposes of providing information, direction or response.
Must be able to apply principles of logical thinking to define problems, collect and disseminate pertinent data/documents, establish facts, draw valid conclusions, and initiate an appropriate course of action. Must effectively convey ideas, images, and goals to a diverse group of personalities.
This position is fully remote. You will have to agree to and adhere to the company’s remote work policy including safety standards.
GTMA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.