Los Angeles Ad Agency Partners With National Multifamily Company To Win Six W3 Awards For Branded Content And Video Marketing, Taking Home The Gold Award For Corporate Social Responsibility
LOS ANGELES, CA — (FOR IMMEDIATE RELEASE) — GTMA was recently honored with a total of seven video marketing awards by the Academy of Interactive and Visual Arts for the 12th Annual W3 Awards. Six of the awards were the result of a collaborative partnership with Alliance Residential on the “Sons of Sawdust” and “Broadstone Midtown” videos, shot and produced by GTMA’s award-winning visual production team. GTMA was also recognized for its “Inside GTMA” short in the Animation category.
Receiving over 5,000 entries, the W3 Awards honors creative excellence from all over the web, and recognizes the talented professionals behind the world’s best websites, visual productions and marketing campaigns across a multitude of industries, including multifamily.
Alliance Residential partnered with GTMA to tell the unique story of the Broadstone Springs (now known as IMT Sandy Springs) apartment community, located in Sandy Springs, GA. Together, they took home the Gold in the Video category for “Corporate Social Responsibility” with “Broadstone Springs & Sons of Sawdust: Bringing History to New Modern Apartments.” The dynamic duo was recognized for creatively promoting Alliance’s mission to upgrade civil and social life. They earned two additional awards for “Broadstone Midtown,” which was also produced as a collaborative effort.
“When we learned about Broadstone Springs’ focus on responsible construction practices with their use of reclaimed wood, we immediately saw the bigger story of how the Alliance team is not only developing beautiful apartment homes, but building a brighter future,” explains Joshua Swanson, CEO of GTMA.
Rather than go the expected route of many multifamily marketing videos, highlighting the building, the community or its flashy amenities, GTMA’s Chief Creative Officer Jason Naumann says he and cinematographer Kevin Sambells chose to focus on one single detail—the mantels.
“Alliance is a company that pays attention to the details,” shares Naumann, who personally directed the visual production. He credits this attention to detail in helping to separate the “Sons of Sawdust” video from the field of other worthy contenders. He goes on to say: “It takes an eye for detail to see the value in using wood from a 100-year-old house and to repurpose it for brand new townhomes.”
The award-winning video is comprised of Kevin Sambell’s shots of Matt and Ben Hobbs’ woodworking process intercut with interview segments. The brothers were commissioned by Alliance to install rustic, wooden mantels in the Broadstone Springs apartment community. In his GTMA interview, Matt reveals that the lumber for those mantels was reclaimed from a local farmhouse built in 1904 that had fallen into disrepair. The Sons of Sawdust have garnered notoriety for upcycling local materials and creating beautifully-crafted modern furniture with a respect for the past.
“I’m blown away by Alliance,” Matt Hobbs admits. “They actually put thought into the pieces that are going into these townhomes.”
Ben adds, “They care about the area. They care about the history. It’s a sense of Americana living in these townhomes.”
Joshua Swanson echoes the brothers’ sentiments.
“I’m proud of our team for not only the award-winning storytelling but also for partnering with socially-responsible businesses.”
About the company: GTMA is a multifamily digital agency based in Los Angeles with an award-winning visual production team, and a unique group of storytellers, passionate digital experts, and multifamily specialists. GTMA blasted onto the multifamily scene in 2010 and has since expanded into a full stack digital marketing agency that partners with 50% of the nation’s largest developers. GTMA reaches millions of Americans by telling stories that drive future residents out of the virtual space and through the front doors of communities. For more information, please reach Niki Payne at firstname.lastname@example.org.