Reputation Management

The Importance of Reputation Management

Did you know that 85% of people trust online reviews as much as they do a personal recommendation? This means your online reputation must be top-notch to stand out from your competitors. So what is reputation management and why is it important for your brand or business? Reputation management is the ongoing process of monitoring your brand or business's public…

Google Analytics 4 Webinar Video & Resources

Universal Analytics (UA) and Google Analytics 4 are completely different measurement models, so there is no direct “apples to apples” comparison of metrics from UA to GA4. It’s very important to understand the difference in UA’s session-based model vs. GA4’s event-based model to fully grasp why and how terms and reports have changed. To understand this new paradigm of site…

Managing Your Apartment Community’s Online Reputation During COVID-19

Considering the curveballs that COVID-19 is throwing us, it may seem inevitable that your property’s star rating will drop on review platforms. After all, 95% of the country is currently under stay-at-home orders. For multifamily communities, more people at home means that minor issues such as noise, closed amenities and changes in staff availability have a greater potential to develop…

Reputation Marketing Case Study from GTMA

This reputation marketing case study represents 30+ properties located across the state of California under a single management company. GTMA contracted to provide ongoing social media content, social ads, and reputation management services for these multi-family apartment communities in 2019. Many of these properties were recent B-class portfolio acquisitions that had previously struggled with negative reviews and poor online reputations. When…

First Agency in Real Estate Marketing to Pilot Innovative CPC Program

Today, GTMA is excited to announce that we have been selected as the only agency in the real estate vertical, and one of only four agencies in the country, to pilot a new Yelp CPC ad format. Let’s take a look at what’s included! FROM YELP TO YOU IN ONE CLICK This new format allows searchers to skip the Yelp profile…

GTMA wins big at both AIM and the Communicator Awards!

Since the early days of GTMA, we have been involved in reputation marketing for our client partners. Now, we’ve decided to take our relationship with Yelp to the next level by making it official. GTMA Gets Yelped, a video promoting our industry-first partnership with - you guessed it - Yelp has garnered a LOT of attention in the last few…

Reputation Management Theater – Season 1

Reputation Management Theater Season One Ends With a Bang (And An Important Message) After 11 episodes, winning big at the AIM Awards and providing a cathartic release of frustration for multifamily professionals everywhere dealing with insane apartment residents, the complete first season of Reputation Management Theater is now online for all to enjoy. PLUS, we're calling on YOU to send…

Reputation Management Theater – “The Maintenance-Management Conspiracy”

Beware!  The accusations in this episode of reputation management theater are offensive and borderline racist while simultaneously calling out others for being racist.  We don't know the full story here, and we don't know what the management and maintenance are conspiring about, but we do know this review is downright hilarious.  The grammar never fails to entertain, and the drama unfolding…

Reputation Management Theater – “The Worst Management I’ve Ever Seen”

In episode 9 of Reputation Management Theater our fearless CEO Joshua Swanson and his trustworthy Shakespearean actors perform a less than stellar, and grammatically incoherent review! How does an apartment building get good online reviews and build a positive reputation?  Well apparently it's not by hiring leasing managers named 'Cath-ay'.  Cathays do not care about your pains and issues once…

Reputation Management Theater – Meat Gazing

In episode 7 of Reputation Management Theater our fearless CEO Joshua Swanson and his trustworthy Shakespearean actors perform a 5-star apartment review! How does an apartment building get good online reviews and build a positive reputation? Find out by watching this episode. Oh, also, be sure you're paying close attention to the dress code needed by the maintenance staff in…